Change Your Mind (360G-CR-1095166)

Stigma and discrimination around mental health is as prevalent in Northern Ireland as it is in other parts of the UK and Northern Ireland also has its own unique issues with high rates of suicide and cultural differences as a result of the recent historical events. NIAMH is the largest and longest established independent Northern Irish mental health charity and this funding will enable the organisation to run a national anti-stigma campaign in partnership with the Public Health Agency (PHA). The initiative builds on learning from the other stigma and discrimination initiatives in the UK, and has wide local support including from the Northern Ireland Assembly. In line with Time To Change England and Time To Change Cymru, NIAMH plans to achieve a positive 5% public attitude shift over three years and to transform the way people feel and talk about mental health issues through their ‘Change Your Mind’ initiative. This will include developing a network of Community Champions, raising awareness amongst Employers and running a national media campaign.