Colour Coded. (360G-Wellcome-079102_Z_06_Z)

Colour Coded The project aims are to: Explore how people feel about their particular skin pigmentation - from pride to distress, and what they do when dissatisfied - lightening, bleaching, tanning. Work with young black people as they find out what factors affect skin pigmentation. Produce an educational tool which can be used in science and PSHE lessons. Celebrate our varied skin tones and change attitudes. The project objectives are to: Raise awareness of the processes involved in determining skin colour and tone. Engage young people from the black community in the West Midlands in the project. Develop scientific understanding of those participating. Develop film-making and marketing skills of those involved. What we plan to do: We plan to work with a group of young people from Handsworth and the surrounding area to make a DVD on skin colour. The young people will work with dermatologist Celia Moss, and her team, and two community film-makers to create a series of short films. These will be screened regionally and also made available to schools and colleges via a sell-through DVD (priced to cover duplication and costs). The intended outputs are: A DVD of short films; A screening in the West Midlands; Publicity throughout the West Midlands and beyond. Our target audiences are: Young people in the West Midlands; Young people throughout the UK.