Bridging the intergenereational knowledge gap: measuring the diffusion of customary and formal livestock knowledge via multi-media tools for children. (360G-Wellcome-079344_Z_06_Z)

The overall aim of the project is to explore the inter-generational diffusion of livestock-related knowledge at the community and household levels utilising new methods (educational games) and alternate entry points (children). Therefore, the first objective is to create and test a range of computer-based technologies to teach children in India and Bolivia ages 8-12 about livestock care, management and health. The tools will be based upon Situated Learning Theory and as such, the focus will be on the development of problem solving skills applicable to the practical reality in which livestock keeping occurs. The second objective is to explore the diffusion rates of new knowledge across different age groups. While the intergenerational transfer of knowledge is widely recognised, transmission generally takes place from adults to children. With the access of children to new livestock-related knowledge, the study will test diffusion rates from children to adults. The games will focus on zoonotic diseases and those production constraints with readily identifiable and measurable behavioural changes. Hence, diffusion levels will be assessed in relation to the uptake of specific knowledge frames and via changes to farmer behaviour. The research will also explore the impact and influence of alterations to the 'authenticity' of the content on different age groups. Further, the effect on message transfer of linking animation levels to semantic content will be analysed. The final cross-cutting aim of the project is to engage global stakeholders in project outcomes. To meet this goal, participating schools in Bolivia and India will be linked to schools in Scotland and Denmark. Through video forums and technology sharing, the children involved will share their experiences of gaming and learning. In this manner, the project hopes to enhance global awareness and understanding among a new generation of development stakeholders.