Sex, sexuality and gender: Marking the 40th anniversary of 'Human Sexual Response' by Masters and Johnson (360G-Wellcome-081050_Z_06_Z)

Sex, sexuality and gender: Marking the 40th anniversary of Human Sexual Response by Masters and Johnson The Science Museum's Dana Centre proposes to mark the 40th anniversary of the publication of Masters and Johnson's groundbreaking book, Human Sexual Response, with a series of public engagement events exploring sex, sexuality and gender. As part of this series, we will develop and evaluate new SMS text technology, to drive and enhance audience engagement, as well as innovative and creative event formats; both of which will have a significant legacy for future events. The study of human sexuality is portrayed in the media largely through sensationalist articles which do not acknowledge the important research developments taking place in this, one of the most important biological human drives. The anniversary of Masters and Johnson's publication provides an ideal opportunity to raise the profile of the groundbreaking work currently taking place. The proposed events will examine why their work has achieved such lasting impact and how our understanding of sex, sexuality and gender has deepened and changed in the last 40 years. It will explore audience understanding and views on the ethical, moral, social and economic implications of these developments. Dealing with a subject widely considered personal and, by some, controversial and even taboo, these events present a significant opportunity to push the boundaries of science engagement by developing tools and formats to facilitate debate about potentially sensitive issues. We propose drawing on the Dana Centre's experience to develop and deliver events about a subject which will engage new audiences, and enhance dialogue through the piloting of new SMS technology and innovative formats.