Collectively: 100% Unstoppable (360G-Wellcome-200801_Z_16_Z)

COP21 is just weeks away. Governments are edging towards an agreement but at the moment it’s expected to be 33-50% short of what’s needed to deliver a 2C world. Governments can be emboldened to close this gap if they hear a strong voice from business and citizens that we believe change is necessary, possible and will lead to better outcomes for nations, communities, the economy and the planet. The UNFCCC is asking organisations to think of it as the ‘Road Through Paris’ not the ‘Road to Paris’: COP21 must be a stepping stone to even more action and momentum in 2016. There is emerging momentum behind the idea of ‘100%’ clean energy future, in particular led through local/state government - 100% New York, London, California. We believe we have a unique opportunity to ‘move the dial’ before, during and after COP21 by using the Collectively Platform to: Build a sense of unstoppable momentum towards a renewable energy future by driving and publically joining up the commitments of big corporates and their brands, and organisations and influencers from popular culture, sport and cities. Engage millennials globally in the role they can play to make a renewable energy future happen today. Positively influence the COP21 negotiations by showing the corporate and citizen/consumer commitment to change. Campaign concept: #Weareunstoppable. Are you with us? Change is happening all around us, a clean energy future is on its way, its progress unstoppable. The time is now raise your voice / make the change. We need leaders to match, not get in the way of this ambition. Example tweet: Collectively we’re making London air safe to breathe. Are you with us @NewYork? #weareunstoppable #go100percent. Phase 1: #Weareunstoppable (5 Nov- 15 Dec) A community building phase which invites in as big and broad an audience as possible and warms them up for a higher barrier action later. Editorial builds excitement and social capital around energy by: Linking it to millennial ‘passion points’ including health. Highlight the difference between "dirty" and "clean" energy Grow our "unstoppable" Collectively community through sign ups Showcase 100% – what is happening alongside COP21? Why should we add our voice to the climate negotiations regardless of the official outcome?