100 MINUTES TO SAVE THE WORLD (W/T) (360G-Wellcome-209516_Z_17_Z)

We propose a dazzlingly-ambitious, definitive, widely-accessible feature-length documentary about the threat posed by Anti-Microbial Resistance. The AMR story has never been told as a single definitive, compelling narrative for a worldwide audience. We want to trigger a global conversation on social media about how to tackle the crisis. Engagement with the leading authorities on AMR will inform our research. Stories from the front lines - whether a Mumbai street or a new York lab - will come alive through intimate, illuminating personal narratives that will put a lump in your throat and get your mind racing. Spectacular visuals will reveal our connected, networked planet, where the threats but also the solutions are global and shared. Innovative integration of CGI with live action will give us visual devices we can use to tell the macro and micro levels of the story. Our proven skills in giving documentary an urgent, cinematic feel will result in a uniquely watchable "big screen" experience. We envisage a cinema release, followed by global television releases and ultimately a permanent home online. Creation of shareable, viral stories will begin during production and build social media momentum, enhanced by buy-in from a few selected stars and celebrities.