Communication for Healthy Behaviour, Achieving Reduced Malaria (CHARM) (360G-CR-2683067)

Malaria is the leading cause of death in children under-5 in Sierra Leone, and a major risk for pregnant women. This project will develop and carry out a national mass media programme using radio and television, including interactive community dialogue sessions, targeting women of childbearing age, their partners and other caregivers. The project will increase knowledge about malaria and change perceptions and attitudes about the risks that malaria poses to health – this will lead to more people using preventative measures such as bed nets, and more people seeking health care promptly when they first see symptoms, promoting prompt and accurate testing/diagnosis and appropriate treatment.