Finding a better frame: creating more effective messages on homelessness (360G-CR-3710346)

To end homelessness for good, Crisis believe that a powerful new big idea must replace old notions of charity, pity and inevitability.This project represents the next phase of a major initiative to implement a fundamental shift in the way homelessness is talked about across the UK. Working with The FrameWorks Institute, the first two phases laid the groundwork through in depth research to understand current public thinking on homelessness and to set out how communicators, campaigners and experts need to shift their communications on homelessness.Funding will support the next crucial next stage which will focus on implementing the changes needed to create joined up strategic communications to change public perceptions and opinions about homelessness in collaboration with the homelessness sector across policy, campaigns, media, marketing and fundraising channels.