Remaking the Human Body: biomedical imaging technologies, professional and lay visions (360G-Wellcome-108577_Z_15_A)

The project aims to create opportunities to include different points of view in the dominant narratives in IVF practice, focusing on changes related to the introduction of more advanced visual technologies and the debate on evidence. We aim to actively engage IVF professionals and patients and other relevant institutional stakeholders in a series of themed discussion events to foster public debate and further understanding of the topic. We also plan to re-elaborate our findings from research with professionals and patients into visual narratives in the form of short video animations. These animations will be realised with the support of a creative company, shown at dedicated events and finally made available on the project blog. Building on these activities, we aim to encourage new opportunities for conversations among professionals and patients. The aim of these would be twofold. Firstly, to contribute to public understanding of the emerging technology through dedicated activities targeted at IVF patients and other relevant stakeholders, increasing non-expert awareness of what evidence means in the context of changing IVF treatment options. Secondly, to create a space of discussion for IVF professionals and patients and other relevant stakeholders to foster a deeper mutual understanding among people with differing perspectives, concerns and experience.