Effects of health warning labelling on alcohol consumers’ drinking behaviour and alcohol-related attitudes (360G-Wellcome-207342_Z_17_Z)

A recent European alcohol strategy indicated that there should be a review of alcohol product labelling. They identified that the inclusion of unit information, calorie information and health warnings should be added to labels to improve public health. This is particularly important as alcohol-related harms are not restricted to dependent individuals or binge drinkers. Alcohol labelling is a strategy by which alcohol-related information could be communicated to regular drinkers. However, an evidence base needs to be developed to inform public health researchers what information should be included and how it should be delivered. This study is part of a wider project that has collected information from the public and key alcohol stakeholders (e.g., clinicians, public health workers, local government licensing officials). The overarching aim is to develop a series of evidence based labels that have been shown to impact positively on drinker's behaviour. This study will objectively measure the impact of cancer health warnings on drinker alcohol-related behaviour and attitudes. Cancer warnings were chosen as the public survey identified that alcohol-cancer associated is poorly understood but would be likely to influence behaviour. A laboratory-based study will enable us to determine if this is the case.