The Bionic Man (360G-Wellcome-213270_Z_18_Z)

We want to follow Dr Peter Scott Morgan from today for the next two years as he explores new scientific, medical and technological inventions to enable him to live with MND/ALS. He is open to everything that can be scientifically reasoned to be potentially beneficial and to sharing his journey with the public. Television is a great mechanism for driving reach and awareness, but audio and digital are even better at driving engagement and measurable impact. Recent podcast series like S-town and Serial have demonstrated the power of audio for engaging storytelling. We believe this project can successfully integrate all three platforms in a seamless way, to deliver a compelling real-time narrative that supports Wellcome's aims to empower people by helping them understand the value of participation in health research & innovation and help people value and think critically about science, health research, innovation and the role they play in society. Meanwhile the engagement and approach of his medial team, who are taking a 'why not?' approach to new ideas rather than 'why?', is allowing them to research and understand new ways of doing things like the 'triple-ostomy'. Time is of the essence, given his condition