Mobilising the power of music artists to increase the cultural salience of climate change and engage key audiences in the UK (360G-Wellcome-352490_Z_26_Z)

This proposal will enable Murmur to: Build its organisational capacity so that it is able to effectively mobilise music artists and build cultural momentum around the climate conversation, with a strong emphasis on making the links between climate change, climate solutions and health. Work with at least five significant British music artists: at least three that are popular with the Rooted Patriot audience, and draw on Wellcome-funded research to give these artists proof points about the links between climate & health Work with these artists to share messaging about climate change and health via the media and social media Build impactful partnerships between artists and climate campaigns and/or movements with a focus on the links between climate and health (e.g. C40 Cities) Create cultural moments that will help increase the cultural salience of the conversation about climate change and its connection to health - including at least one place-based activation targeted at the rooted patriot audience. Create opportunities for artists to directly influence decision makers through place-based real life activations and through online targeting. Help align and strengthen the ecosystem of partners working on climate and music in the UK Educate artists' teams to support artists messaging credibly on climate and health.