IWF campaign to tackle youth-produced sexual imagery 20/21 (360G-cabinetoffice-G2-GA-202103232676-20-21)

To fund a campaign to prevent the development and circulation of youth-produced sexual imagery, by reducing the instances of children being groomed or coerced by adults to record and share with them images or videos (pre-recorded or via livestreaming) of their own abuse.The first campaign is aimed at parents/carers and will raise awareness of the risk of child sexual abuse online; support parents in developing a dialogue with children around keeping safe online; and direct parents to online tools and resources that can increase their childrens safety online and to report any instances of abuse.The second campaign is targeted at girls aged 11-13, as the most at-risk group, and aims to build their resilience to the threat of adults grooming or coercing the production of youth-produced sexual imagery. The campaign will signpost to a microsite which informs children of how and where to receive support; to report abuse; how to request images are taken down; and industrys responsibilities in helping young people.