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IWT085: Social marketing to reduce demand for tiger products in Vietnam (360G-cabinetoffice-G2-GA-202103256357-22-23)

Funding Organization
£82,678
Recipient Organization

Vietnamese demand for tiger products threatens the future of the species. TRAFFIC’s 2017 consumer survey found that 6% of Vietnam’s urban population self-reported using tiger products; 64% of them would recommend these to others. Drivers of consumption include gifting, medicine, and good luck. This project willbuild on these behavioural insights and recent successes to reduce rhino horn consumption to implement a culturally relevant and carefully targeted social-marketing campaign, aiming to stop consumption of tiger products of main user groups.

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Grant Details

Allocation Method General grants - Competed
Amount Awarded 82678
Award Authority Act: Authority Act Name Wildlife and Countryside Act 1981
Award Date 2020-10-01T00:00:00+00:00
Award type Organisation
From An Open Call? Yes
Grant Programme: Code G2-SCH-2021-03-3498
Grant Programme: Title Illegal Wildlife Trade Grant Scheme R6 FY20-24
Last Modified 2024-01-10T00:00:00Z
Managed by: Organisation Name Department for Environment, Food and Rural Affairs
Number of recipients 1
Recipient Org: Charity Number 1076722
Recipient Org: City CAMBRIDGE
Recipient Org: Company Number 03785518
Recipient Org: Country ENGLAND
Recipient Org: Postal Code CB23QZ
Recipient Org: Street Address TRAFFIC INTERNATIONALThe David Attenborough BuildingPembroke StreetCambridge

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